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Yang Huiyan: As long as we persist in overcoming the downturn, the real estate industry will definitely usher in spring

2024-05-14 10:11:13 view

On May 13th, Country Garden Group held a monthly management meeting. Faced with the complex and ever-changing market, the management of Country Garden Group emphasizes the need to strengthen confidence, adhere to long-term principles, do the right and difficult things, and strive to overcome cycles.

Yang Huiyan, Chairman of the Board of Directors of Country Garden Group, analyzed that the recent relaxation of purchase restrictions and "trade in" measures in first and second tier cities indicate that the government is taking action to promote market liquidity and gradually restore industry confidence. She emphasized that policies are gradually improving, and as long as we persist in overcoming the downturn, the real estate industry will definitely usher in spring.

Yang Huiyan believes that although the industry as a whole is still hovering at a low level, relying closely on the government, actively responding to favorable policies such as whitelists, and ensuring delivery as the political bottom line of enterprises will be the cornerstone for enterprises to overcome the cold winter.

Mo Bin, President of Country Garden Group, also stated that ensuring delivery is the social responsibility and conscience of enterprises. We should make ensuring delivery the current core task and try our best to complete it. He said, "Everything is for the sake of ensuring delivery. We must actively seek understanding and support, and work together with all parties to ensure smooth delivery."

The more difficult it is, the more important it is to attach importance to team building and strengthen team cohesion. Yang Huiyan said that although the company is currently undergoing tests, its balance sheet is still relatively healthy, and the market will continue to improve with policies.

The latest progress of Country Garden Group's "One Body, Two Wings" strategy was also revealed at this management meeting. In the first four months of this year, Jianke Group delivered an area of over 3.5 million square meters, and plans to deliver an area of over 20 million square meters in the next six months. The market application of Bozhilin construction robots has also been further expanded.

In terms of agency management and construction, currently, Country Garden Construction Management (Phoenix Zhituo) has 33 projects under management, with an area of 7.24 million square meters under management and a sales value of nearly 30 billion yuan. It has also established a new "customer service" system and continuously strives to improve customer satisfaction.

Yang Huiyan also introduced the progress of Country Garden's overseas restructuring work at the meeting. Currently, the relevant work is progressing in an orderly manner, and a good communication and negotiation mechanism has been established with creditors. Overall, it is steadily progressing according to the schedule.

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