Little Red Book (Xiaohongshu) Marketing

As a Chinese digital marketing company with more than 15 years of experience, Chinode has more than 3,000+ Little Red Book (Xiaohongshu) KOC/KOL resources, which can help you quickly promote your brand and products on Xiaohongshu.

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The benefits of foreign brands choosing Xiaohongshu marketing

Little Red Book (Xiaohongshu) is a Chinese social media platform with low marketing costs and fast user feedback. It is particularly suitable for foreign small and medium-sized brands to enter the Chinese market at a low cost and quickly adjust brand and product positioning through user feedback.

Xiaohongshu is one of the most commonly used apps by young Chinese women and an important channel for brands in the fields of beauty, home furnishing, travel, fashion, etc. to conduct marketing.

15 years of experience
Content Operations
Performance Advertising
Brand account operation

User attributes of Xiaohongshu

Xiaohongshu has more than 300 million monthly active users. Users record their lives and share their lifestyles by posting pictures, texts, short videos, etc. It is an important channel for lifestyle consumer brands to conduct digital marketing.

Age distribution

Xiaohongshu users are mainly concentrated between 18 and 35 years old, especially those born after 1995 and 2000. Among them, users born after 1995 account for as high as 50%, and users born after 2000 account for 35%.

Gender distribution

Female users dominate, with a male-female ratio of about 3:7. Female users show a strong interest in beauty, skin care, fashion, mother and baby on the platform, and are happy to share their shopping experience and life experience.

Geographical distribution

Xiaohongshu users are mainly distributed in China's first- and second-tier cities, accounting for more than 50%. These users generally have high consumption power and pursuit of quality of life, pay attention to product quality and cost-effectiveness, and are willing to pay for high-quality goods and services.

Hobbies and consumption behaviors

Xiaohongshu users generally attach importance to quality of life and like to share and record bits of life. Users tend to refer to the real experience and evaluation of other users before shopping, so they have a high degree of trust in the content in the community.

Main forms of Xiaohongshu marketing

Content Operations

Carry out theme planning and influencer promotion for brands and products, convey a young lifestyle, and create a consumer decision-making portal.
Achieve a closed loop from the formation of customer brand awareness to product purchase conversion and experience sharing, so as to create brand exposure on Xiaohongshu.
The complete marketing route includes: market research, user insights, product analysis, content planning, scheduling planning, precise matching, content sharing, and follow-up review.

Performance Advertising

Place information flow ads on high-quality content to form the most cost-effective content exposure model, attract more people to join, encourage existing users to share product experience, and feed back to the brand content ecosystem.
Efficiently improve brand awareness, establish and enhance brand tone.
Drive hot topics, hype hot items, and concretize brand image.
Encourage ordinary users to share product experience and feed back to brand content.

Brand account operation

The agency operation service system consisting of three operation modules, namely content operation, activity operation and user operation, helps brands understand the effectiveness of business operations in real time, convey brand stories and establish user connections through content & interaction.
The professional content team empowers brands and creates content according to the topic selection and content planning schedule, including content selection, content planning, content writing, picture design and content publishing.
According to the activity schedule and activity planning, output activity content and coordinate related materials, including activity writing, picture design, content publishing, etc.

KOL Cooperation

Based on the expert's expertise and target positioning, we can quickly complete marketing and establish an exclusive KOL resource library with the help of extensive channel resources.
Top KOLs endorse brands and products to increase product popularity and trust.
Mid-level KOLs share product selling points to form a variety of content formats.
Tail KOLs establish brand reputation, provide real feedback, enhance product popularity, and create a selling point screen-sweeping effect.

Xiaohongshu Marketing Cooperation Process

1. Demand confirmation
Communicate your needs with our experts online.
Marketing goals
Marketing budget
Time plan
Brand content
2. Plan and quotation
We provide solutions and quotes.
Preliminary plan
Communication media
Implementation steps
Service quotation
3. Brand content
Write or revise localized articles.
Content writing
Content modification
Localized content expression
Meet media requirements
4. Content Publishing
Designated KOL
Communicate with KOL
Publish content
Return to publishing link
Confirm published content
5. Continuing operations
User interaction and advertising
User feedback
Reply in the comment area
Private message interaction
Keyword advertising
6. Links and Reports
Make a summary report on marketing effectiveness.
Published link summary
User feedback summary
Clicks
Likes

About Chinode

Chinode is a marketing agency dedicated to connecting global brands with the Chinese market, specializing in providing in-depth localized solutions for brands entering China. Through customized brand localization strategies, we help brands enter the Chinese market and achieve growth.

With over 15 years of marketing experience and expertise in localization, Chinode offers a one-stop service that includes brand localization strategy, brand copywriting, press release marketing, social media marketing, and SEO. We assist brands in creating content that aligns with the culture and needs of the Chinese market, ensuring that brand messages are efficiently delivered and resonate with target audiences.

About Chinode

Chinode's Professional Advantages

01.

Localization Experience

Chinode possesses over 15 years of localized marketing experience, deeply understanding the cultural nuances and consumer behaviors of the Chinese market. We tailor customized localization strategies for global brands, ensuring accurate delivery of brand messages and maximizing resonance with target audiences.

02.

Customized Brand Solutions

We provide comprehensive services ranging from brand localization strategy to creative copywriting, precise press release marketing, and social media operations. Chinode is committed to crafting personalized marketing solutions based on each brand's unique needs, helping brands quickly adapt to the Chinese market and achieve sustained growth.

03.

Strong Media Resources and Network

With years of industry accumulation, Chinode has established close partnerships with over 5,000 mainstream Chinese media outlets, social platforms, and Key Opinion Leaders (KOLs). We effectively enhance brand exposure in China through press release distribution and social media dissemination, rapidly boosting brand market influence.

04.

Cross-Cultural Expert Team

Our team consists of professionals with global marketing knowledge and experience. Leveraging their cross-cultural expertise, they bridge the gap between international standards and local expectations, ensuring seamless marketing execution in the Chinese market.

Little Red Book (Xiaohongshu) Marketing FAQs

Yes, Xiaohongshu is the app with the largest number of young female users in China, and they are a group of people who love to share.

Within 2 weeks, Xiaohongshu users provide fast feedback. Once the content is shared, user feedback can be seen within 24 hours. Relatively complete marketing data usually takes 2 weeks, which allows us to better evaluate the results.

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