China Digital Marketing Agency with 15 Years Experience

As a Chinese digital marketing company with over 15 years of experience, Chinode is committed to providing a full range of digital marketing solutions for international brands in the Chinese market.

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A digital marketing agency that understands China better

Chinode is a marketing agency dedicated to connecting global brands with the Chinese market, specializing in providing in-depth localized solutions for brands entering China. Through customized brand localization strategies, we help brands enter the Chinese market and achieve growth.
With over 15 years of marketing experience and expertise in localization, Chinode offers a one-stop service that includes brand localization strategy, brand copywriting, press release marketing, social media marketing, and SEO. We assist brands in creating content that aligns with the culture and needs of the Chinese market, ensuring that brand messages are efficiently delivered and resonate with target audiences.

15 years of experience
2000+ cases
Localization team
Full process

Why many brands fail in the Chinese market

Many brands have entered China, but have not been as smooth as expected. The core reason is that the brand's localization ability is not enough. If they do not understand the psychology of Chinese consumers, failure is inevitable.

Brand localization includes two core contents.

1. Brand positioning.

Because they do not understand consumers and competitors in the Chinese market, positioning deviations occur, which makes it difficult for users to accept.

2. Marketing channels.

The habits of Chinese users are constantly changing, and the apps that users often use are also changing. If you stick to traditional marketing channels, you will not be able to seize the traffic dividend and acquire more users at a relatively low cost.

Lessons of the times:

Tencent CEO Ma Huateng once said that the biggest fear is not understanding young people.

Tencent finally made a mistake with short videos, and Douyin rose.

Traditional e-commerce declined, and live streaming sales rose.

Marketing Services

Brand localization

Chinode offers comprehensive brand strategy services to help brands develop precise brand positioning and development strategies based on the unique demands of the Chinese market, ensuring maximum exposure and recognition for the brand in China.

Provide services such as brand positioning and brand content creation.

Social Media Marketing

Chinode excels in utilizing popular social platforms such as Xiaohongshu (Little Red Book) and Douyin (TikTok) to create tailored social media marketing strategies for brands. Through precise content creation and KOL collaborations, we help brands establish strong social influence on these platforms.

Use the most cutting-edge marketing strategies to help brands seize traffic dividends.

SEO (Search Engine Optimization)

Chinode’s SEO services help brands improve their rankings on Chinese search engines such as Baidu and Sogou, using keyword strategies that align with the search habits of Chinese users. This enhances the brand’s visibility in search results.

It can cover hundreds of thousands of keywords and has the opportunity to achieve a semi-monopoly effect on long-tail keywords in Baidu.

Most popular APPs in China

1. Douyin APP
Largest short video platform
Short videos
Live streaming
Brand accounts
Users in first- and second-tier cities
2. Kuaishou APP
Second largest short video platform
Short videos
Live streaming
Brand accounts
Users in third and fourth tier cities
3. Little Red Book
Women's life sharing community
Experience sharing
Female users
Young users
Brand number
4. WeChat
largest social software
Private domain traffic
Official account
Customer service
Order conversion
5. Baidu
Search Engine & Information Flow Platform
Search engine
Active search
Information flow
6. Bilibili
Young people sharing and learning platform
Young users
Education industry
Video content
Text and image content

Three stages of brand marketing in China

A new brand entering China needs to go through three marketing stages.

1. Basic information coverage

Including brand positioning, brand content localization, basic brand content publishing to the Internet, and establishing social media accounts.

2. Growth stage

Through popular apps such as Douyin, test the best way to promote the product and find the marketing methods with the highest ROI.

3. Explosive growth

Focus the main resources on marketing channels with higher ROI and achieve explosive growth in a short period of time.

In China, academic marketing teams are more suitable for marketing in a steady way, while folk marketing teams are better at finding new traffic opportunities and achieving explosive growth.

Chinode's Professional Advantages

01.

Localization Experience

Chinode possesses over 15 years of localized marketing experience, deeply understanding the cultural nuances and consumer behaviors of the Chinese market. We tailor customized localization strategies for global brands, ensuring accurate delivery of brand messages and maximizing resonance with target audiences.

02.

Customized Brand Solutions

We provide comprehensive services ranging from brand localization strategy to creative copywriting, precise press release marketing, and social media operations. Chinode is committed to crafting personalized marketing solutions based on each brand's unique needs, helping brands quickly adapt to the Chinese market and achieve sustained growth.

03.

Strong Media Resources and Network

With years of industry accumulation, Chinode has established close partnerships with over 5,000 mainstream Chinese media outlets, social platforms, and Key Opinion Leaders (KOLs). We effectively enhance brand exposure in China through press release distribution and social media dissemination, rapidly boosting brand market influence.

04.

Cross-Cultural Expert Team

Our team consists of professionals with global marketing knowledge and experience. Leveraging their cross-cultural expertise, they bridge the gap between international standards and local expectations, ensuring seamless marketing execution in the Chinese market.

China digital marketing FAQs

In terms of the devices that can reach users, it is mobile phones. In terms of the length of time users spend on the app, it is Tik Tok. In terms of the form of content, it is short videos.

It is most popular to embed brand advertising in story-based short videos. Users can see normal content and also accept 5 to 10 second advertisements.

Douyin (the Chinese version of TIKTOK) occupies most of the time users spend on online entertainment.

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